Sole proprietorship advising clients in many aspects of business, product, innovation, go-to-market, marketing and brand strategy, methodology development and process design, project management, and execution, including: • Qualitative and quantitative market research • Market sizing • Target customer definition • Product definition, development, and launch management • Brand definition, positioning • Value proposition development • Opportunity identification • Partnership strategy • Internet strategy and development • Execution: requirements definition, creative briefs, collateral development, advertising, copywriting and editing, legal / compliance • Project definition, scope validation, team and vendor sourcing and management • Proposal development, pricing, contracts finalization • Budget development and management, billing • Methodology development, process analysis, process design Clients have included Charles Schwab, Salesforce, Glam (Mode Media), AKQA, Key Curriculum Press, PeopleSoft, The Financial Women’s Association of San Francisco, Storyline Productions - an Emmy award-winning documentary film company, Moving Brands, and eNature, among others.
