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Mindlab

Research

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Mindlab

Overview

At Mindlab we are passionate about helping our clients thrive. Business decisions should be based on the best consumer insight available, and this research needs to uncover the real drivers of consumer behaviour. Mindlab’s award-winning platform measures people’s gut feelings and intuitive perceptions to get to the answers that matter. We undertake online quantitative research studies for clients worldwide, in fields as varied and challenging as NPD , Marcoms , Branding and Brand Perception, Advertising Effectiveness, Visual Identity and Sustainability. Mindlab’s digital tools are founded on System 1 implicit testing because people aren’t always consciously aware of what is driving their choices, and often can’t articulate the real reasons for their behaviour. Don't just take our work for it. Here's a snippet of testimonials: "Mindlab are real experts in their field. Any challenge you throw at them they can get to the heart of quickly and are able to explain in human language, which I found very refreshing. The accuracy and implicit nature of their methodology is so strong, a truly enlightening and enjoyable experience. Our brand director on the project even described the debrief as the best they’d ever seen across any methodology in their career. I wouldn’t hesitate to work with them again. Nadia | Bombay Sapphire Global Insight Director "The team at Mindlab were really responsive and supportive and communications were great. The story was really clear in the report and feedback was actioned really quickly and effectively. We had a great working relationship and we are really happy with the results. Michelle | Insight Manager | Bath, Body, Hair & Cosmetics | Walgreens Boots Alliance "The report was really useful; we’ve already put the learnings in the campaign development pack. Thanks again – it’s always hit or miss when you try something for the first time and this was definitely a hit. Colin | Marketing Intelligence Manager | UBER