Over the past 5 years, customer acquisition cost has raised up to 60%. This fact has set up a very important task for companies - to learn how to turn new clients into regular ones. In this regard, retailers need to start focusing not only at acquisition, but also at retention and learn how to correctly combine both strategies. Based on the history of customer’s purchases, visual and other data, AI in Megainsight will analyze the preferences of each customer, predict his interest in goods and create the most relevant offers. The customers see such offers through convenient communication channels. Then the platform will define automatically the effectiveness of each offer and retrain AI-core.
