Overview

The U of G's Marketing Analytics Centre facilitates research related to marketing analytics and consumer insights. The Centre's strategic objective is to engage academic and industry communities to foster leading-edge research and improve management practice on consumerism and marketing analytics. Located in the Department of Marketing and Consumer Studies within the College of Business and Economics at U of G, the centre hosts seminars and workshops to discuss relevant topics aligned with practitioner needs and assists in disseminating research findings in a timely fashion to those who can use them.