Market LINKS is a full-service market research company, working on many local Bulgarian and international projects. As our strengths we can outline: - Our expertise in research design and analysis: we can provide custom-designed as well as standard methodology research procedures - All project managers in our team have about 15 years of experience - Flexible approach to our clients’ needs - Providing consulting and analyzes, not just data - High standards in data collection and back check control - Strict compliance with professional codes and international standards of doing research - Focus group moderators with more than 15 years experience in qualitative research - We work for most of the multinational companies in Bulgaria directly and as sub-contractors of many international research projects. - We are strategic partner in research projects for Telenor, bTV, METRO, Astra Zeneka, BG-MAMMA - We are member of ESOMAR, IRIS, BAMOR MARKETING CONSULTANCY Based on the market information, we consult our clients for their marketing efforts, in order to achieve efficiently their goals. ELABORATION OF MARKETING STRATEGY AND MARKETING PLAN ELABORATION OF NEW PRODUCT, BRAND AND ADVERTISING CONCEPT BRAND MANAGEMENT Business sectors: - FMCG - Healthcare - Financial - Telecommunications - Advertising and PR - Automotive - Retail - Real estate and construction - Public sector - Media Collecting primary information with the following methods: • Telephone interviews with CATI system in our own call-center with 20 working stations • Face to face pen and paper interviews (PAPI) – in home of the respondent, on the street, at the place of purchase, in-hall • Face to face computer/tablet assisted interviews (CAPI, TAPI) • In-depth Interviews • Focus group discussions • On-line interviews • Expert and business interviews • Desk research - secondary information Coding and data entry Data processing Analyzes • Statistical • Marketing • Business • Micro and macro – economical • Social
