Overview

CONSUMER RESEARCH, PRODUCT TESTING, PACKAGING EVALUATION Market Instinct delivers high quality market research, specialising in product research and packaging testing for the FMCG sector, focusing on food products, personal care and day-to-day household products. Through in-depth consumer research and high level product testing and evaluation, we help our clients to advance and maintain their market position and drive profitability. We are based in Johannesburg, South Africa, where we have been operating in the FMCG field of market research since 1998, acquiring decades of knowledge and experience and working with both South African and international clients. Through the quality of our work, we are able to REDUCE RISK and MINIMISE COSTS for our clients, while also helping them to bring innovative and competitive products to market. PEOPLE PLUS TECHNOLOGY We harness people and technology to achieve deeper insights and more accurate results. Our work is distinguished by a comprehensive approach, always applying relevant research techniques as well as close involvement with field work on the ground. The voice of the consumer is central to our research and our clients know that the results they get are grounded in quality consumer research. EYE-TRACKING TECHNOLOGY In the field of packaging research, Market Instinct offers diagnostic tests to assess the strengths and weaknesses of package design. This allows us to gather valuable data and ensure that you can achieve highly effective package design and enjoy exceptional ROI on your investment in this research. Market Instinct has access to eye-tracking technology for more advanced pack testing, through an international alliance partner. BENEFITS FOR OUR CLIENTS 1. Build a superior brand with gold standard products 2. Keep ahead of competitors and maintain or advance market position 3. Take profitable products to market 4. Maintain top quality product standards 5. Reduce the risk of innovation