Overview

15+ years in the outdoor recreational marine world working for some of the largest brands at the Brunswick Boat Group, Ferretti Group, Show Management (boat show producers), among many others, has built a strong foundation to support many companies looking to improve revenue streams and build partnerships within the marine industry. Focused on guiding clients to evaluate, define, and implement audience engagement and business development strategies that align with their brand standards and begin with SMART goals. Specific, Measurable, Attainable, Relevant, and Trackable. Specialties: - Voice of the Customer Research - Product and Service Evaluation & Expansion Strategies - Content and Media Plans (press releases, newsletters, social media campaigns, AB testing, budgeting, placement) - Partnership Development to Engage Aligned Brands and target customers - Implement and Maximize CRM systems for Improved Lead Management. Sales Force, Oracle, Microsoft CRM, HubSpot. - Dedicated partner Specializing in Web Site Development and Creative Print Materials. - Dedicated partner Specializing in Video Creation. -Regional Expertise in Florida, the North East, the Hamptons, Long Island, California, Great Lakes, Central & South America. Engaging the Marine World Since 2000. Proud supporter of the National Marine Maritime Association, the South Florida Marine Association, the International Super Yacht Society and the International Yacht Brokers Association.