The Venture Lab is focused on cognition in sports, the productization of the “elite athlete mindset”, driving the next generation training products, making strategic investments to enhance the full circle training model, and creating innovative STEAM program with the foundation. The first major product launch is a line of digital cognition training products from portfolio company Axon sports scheduled for release early January 2019. Kobe’s experience as both a high performing athlete and business man will add greatly to the direction and strategy of the venture lab.
