Major Brands India Private Limited
RetailView the employees at
Major Brands India Private Limited-
Nilesh Chheda Retail store development and Project Management
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Mumbai, Maharashtra, India
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Rising Star
Jaikishan Vishwakarma Area Manager Charles & Keith west-
Mumbai, Maharashtra, India
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Rising Star
Antriksh Varshney E-commerce | Luxury Beauty | Ayurveda | Personal Care | Domestic & International e-commerce-
Noida, Uttar Pradesh, India
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Rising Star
Hemangi Kuyate Sr Executive taxation-
Mumbai, Maharashtra, India
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Rising Star
Prakash Avadaiappan Planner - ALDO / ALDO ACC / CIS at Major Brands India Private Limited-
Mumbai Area, India
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Rising Star
Overview
WE DID NOT START A COMPANY. WE STARTED A CONCEPT. MAJOR BRANDS IS A LEADING FRANCHISEE FOR PREMIER INTERNATIONAL FASHION BRANDS. WE OFFER VALUE-BASED PRODUCTS TO OUR CUSTOMERS AND GROWTH FOR OUR PARTNERS. In 2001, the mindset of the Indian retail market was more market and less retail. The dominance of local brands, outdated formats such as garment shops, department stores and multi-branded outlets (MBOs) dominated purchase patterns, offering customers a lackluster shopping experience. Major Brands (India) Private Limited was one of the first few retail organizations to focus on the retail of premier international brands through the exclusive brand outlets format in India. In a time where price points played a very important role in purchase decision, Major Brands took the Indian retail head on, breaking the price-point barrier with the launch of the Spanish brand Mango in Mumbai. Perceived to be a privileged brand that catered to class vs. mass, strategic re-pricing and a highly visible promotional campaign repositioned Mango as an affordable brand and increased its customer base.
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