Antriksh Varshney

Ecommerce Manager at Major Brands India Private Limited
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Contact Information
us****@****om
(386) 825-5501
Location
Noida, Uttar Pradesh, India, IN

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Experience

    • India
    • Retail
    • 1 - 100 Employee
    • Ecommerce Manager
      • Jun 2021 - Present

      Managing "Bath & Body works" Luxury personal Care international Brand for ecommerce Managing "Bath & Body works" Luxury personal Care international Brand for ecommerce

    • India
    • Biotechnology Research
    • 1 - 100 Employee
    • Ecommerce Marketing Manager
      • Dec 2019 - May 2021

      • Responsible to start international Business through ecommerce platform in US, Europe, Middle East, Japan markets.• Responsible for PNL for category & Develop overall strategy, sales, and profitability of the brand on ecommerce portals driving business growth and achieving volume and revenue targets for the brand.• Signing up with logistic partners & Coordination with logistics vendors for smooth custom clearance & timely delivery of shipments.• Budgeting for shipments, deals & Promotions.• Identifying brands trends & buying behavior through data and Creating Brand Visibility in international market with the help of accumulated data. • Preparation of product listings, managing inventory and promotional budget for products on marketplaces mainly on Amazon US, UK & UAE.• Drive key relationships with e-commerce platforms and partners, negotiating better terms of trade and deals.• Maintain & adhering International FDA guidelines for smooth international custom clearance also doing product registration internationally. • Signing up with International payment gateways and follow international business guidelines & Documentation. • Working closely with the designing team for developing an overall effortless digital transaction Experience through Design Thinking & Strategy.• Coordinating with internal operations teams for accurate and timely orders fulfillment, stock reconciliation, RTV processing & claim settlement.

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Regional manager- North Beauty Category
      • Apr 2018 - Nov 2019

      • Managing 4 team member & beauty category for North region and achieved double digit category growth.• Works very closely with vendor, develop tactical merchandising and promotion plans and prepares related budgets and forecast. • Work cross functionally with other department stakeholders (Marketing, Logistic team, Cataloging, Finance / Commercial, etc.) to deliver on overall company goal.• Responsible for monitoring and tracking item views, conversion, trends & seller performance, coordinating implementation of corrective action when necessary. • Working with different reports like buying & selling trends, ASP, complain trends, Item views reports and guiding accordingly to the team members.• Marketing promotions: drive visibility plans, promotion plans and coordinate the same between the internal marketing teams and that of the sellers.• Worked on Forward deployment to increase the item visibility & conversion.• Planned & executed “Ayurveda” through existing & unexplored brands to cater the international demand. • Minimize the AUP restriction to find out restricted products through various reports and diversify business to other beauty non restricted products that helped to retain $MN GMV.

    • Segment Manager - Bronze Segment
      • Jan 2016 - Mar 2018

      • Managed Bronze segment where me & my team was responsible to grow budding seller.• Improved seller retention by 39% of the segment. • Ensure long term & profitable relationships with these business partners (Sellers).• Achievement of quarterly targets –GMV, LL, and Quarterly assigned priorities.• Owning P&L for the segment in alignment with business goals, Responsible for the revenue targets as well as the gross margins.

    • Acquisition Team Manager – Business Development
      • Jan 2014 - Dec 2015

      • Managed 4 acquisition member where we were responsible to acquire new seller across Delhi NCR.• Design, implement and iterate on new user acquisition experiments. • Meet or exceed acquisition targets through continuous hypothesis-led testing.• Provide thoughtful campaign analysis and socialize learnings across the team.• Utilize cohorts’ analyses and develop insights into actionable steps that the acquisition team can implement to improve eCommerce business

    • Business Development Manager
      • Jul 2012 - Dec 2013

    • India
    • Technology, Information and Internet
    • 700 & Above Employee
    • Sales Manager
      • Sep 2009 - Jul 2012

    • Technology, Information and Internet
    • 700 & Above Employee
    • sales executive
      • Feb 2008 - Aug 2009

      Generating the call through the telephonic and close the appointments by meeting the customers, providing the best solutions in the yellow pages the SME clients. Generating the call through the telephonic and close the appointments by meeting the customers, providing the best solutions in the yellow pages the SME clients.

Education

  • IILM COLLEGE OF ENGINEERING & TECHNOLOGY
    Master of Business Administration - MBA, Marketing
    2006 - 2008
  • S.M.College
    Gradutaion, Maths
    2001 - 2004
  • B.D.V. Inter College
    -

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