Overview

Mada Masr is a media company that produces an independent news website in English and Arabic, collectively owned and operated by a group of journalists and editors. We provide a balanced and nuanced vision of Egyptian society and current affairs with content that comprises of news, features, analysis and opinion as well as multimedia content covering politics, economy, environment, society, culture and lifestyle. As a diversified company, Mada Masr sets out to create an innovative sustainability model for local independent media. Besides relying on traditional ad-based revenue models, our business development strategy capitalizes on our vast editorial experience to create parallel revenue streams. Our readers' support is crucial for the outlet to remain autonomous and so, beyond quality news coverage, we offer products and services that are of added value to our community. Large scale and more community oriented events are a main source of engagement and revenue, as are select offline services we provide interested clients and subscribers. Mada Morning Digest: A daily overview and comparative analysis of Arabic-language newspapers in Egypt that gives a contextualized and nuanced perspective on how major issues are covered in the local press. Emailed daily by 9 am Cairo local time Sunday-Thursday. For information, email: services@madamasr.com. Editorial Services: Tap into the creative and editorial experience of Mada Masr to enhance your next project. Our team offers a host of editing, writing, multimedia, design and other services to clients, from students to NGOs to private companies. For information, email: services@madamasr.com. In addition to standard digital advertising, Mada Masr can provide single-source customized options for advertising partners interested in traditional and integrated marketing solutions, branded media, entertainment opportunities, experiential marketing services, event activation, and digital web campaigns.