Our purpose is to help women look younger and feel confident as they get older. It's challenging for women to maintain confidence in their appearance as they get older. We are living longer and will stay in the workforce longer. So who wants to look old? Many women over 30, and almost every woman in her 40s experience the frustration of raging hormones that lead to weight gain, bloated feelings, or just plain looking washed out and tired. And they feel helpless. We help our customers solve this in 4 ways: 1. We design and sell fashion for women of all shapes and sizes 2. We offer a customized service to ensure our customers buy clothes that fit them perfectly from top-to-toe 3. We offer a range of styling and transformation services to help women look their best - from teaching women what clothes suit them as their body changes to packages for those who want additional support in meeting their transformation goals. 4. We also offer FREE online guides that provide step-by-step guidance for women who want to look younger or have more confidence in their appearance. We release new guides weekly with advice on everything from the essentials about bras to the colors that make us look old. The aim of these guides is to educate and empower you to look your best, not to sell you a bunch of clothes you don't need. Our approach to sustainability is unique in the fashion world. We believe the best way to save the environment is for everyone to buy fewer clothes. The clothes you do buy should be the perfect color and fit so you look and feel confident and enjoy wearing them each week for many years. The problem is that mass market clothes designed for a 'fit model' will not look good on you unless you have the same height and vertical proportions as the model. But most women have no idea what their vertical proportions are. So they end up with clothes that erode their self-confidence. Our unique combination of products and services eliminates this problem.
