Overview

We are on a mission to share the message of service. To us, it's so much more than a word, it’s a way of living life. It means to sacrifice, empower, respect, value, inspire, contribute and enlighten. Our jewelry acts as symbols of service—celebrating when someone embodied the pillars of service and put others before themselves. We hope that every time you wear one of our pieces, you are reminded of what it means to live service first. Every story becomes an act of service. When you share a story and we feature it, a donation will be made in your name to our charity partners. Our podcast, "Redefining the Influencer," will be launching soon. When you purchase a symbol of service, 3% of the pre-tax purchase price will be evenly distributed between the charities——Headstrong, Tunnels to Towers and Intrepid Fallen Heroes Fund. These institutions support and assist service personnel and their families—spreading the power of service. #liveservicefirst