Overview

Legends Travel DNA powers a new era of personalization. Today's consumer demands personalization in every aspect of life - receiving the right offer at the right time determines which brands we engage with and where we spend our money. The problem is that brands do not have access to the whole picture of who we are and what are our preferences are, due to our data being locked in disparate siloed platforms across the consumer journey. First party data is limited, third party data is high volume, generic and trend based and privacy regulations, with the removal of cookies next year will make this even worse. Zero party data has to be the future - when a consumer intentionally decides to share more information in exchange for some value or reward from the brand. We realized we carry our phones every day and take 5 billion photos, generating 14 trillion pieces of metadata. What if we scan this at scale to transform into real time, actionable customer preference profiles, that are owned and controlled by the consumers. Our proprietary process creates an enhanced traveler profile representing experiences and preferences, called "Travel DNA," providing the data foundation to deliver unique actionable insights and AI powered personalization. Our first market we are serving is the estimated $15.5 trillion (2033) hospitality and tourism sector which is suffering from antiquated systems and siloed data, resulting in 5 billion being spent on marketing annually with less than 1% engagement. We deliver this to the industry through APIs and a dashboard. Message us if you're interested in being part of our limited Beta design and development partners.