Overview

There is no other ‘you’ on the planet and your life skills are your sales skills. I learned this from a very special person, and it was also this that helped me win investment from Peter Jones in the Dragons’ Den. Let me explain. I grew up in a retail environment; my Dad ran the local newsagent and so from a young age I watched him serve his customers. He knew everyone's names, and what they all bought; he told the very best stories and he grew the business year on year. Why? Because his customers talked about him and how great the experience was to go into the shop. Ultimately, everyone knew who he was - he was unique, trusted and he served the customer beautifully. It was always about the customer. Here is where I fell in love with sales. What I learnt from my Dad during my childhood became second nature, being authentic in my dealing with others was all I knew. Today not only have I had 30 years of my own experience in sales and business, I also won investment from Peter Jones in the Dragons’ Den. This is where I really mastered 'the pitch' just as my Dad had taught me, and it worked. People buy people and people buy from people they trust. In order to fall in love with selling it has to feel like a human conversation and the most natural thing in the world is to sell from a place of integrity and from the heart. As an entrepreneur you may have fears around selling, or just feel it's a dirty word and actually sales feels icky, yucky and generally unpleasant. As a business you may be wondering how your sales team will stand out in all today’s noise. Strike a chord ? My mission is to create your UHP - Unique Human Proposition® to ensure that you provide an unparalleled sales experience to your customers. The landscape of sales just got really exciting, but it will only be the courageous and smart businesses who stop chasing targets and start showing how unique they are to their customers. Guess what? The targets will still be smashed!