Spark B2B Marketing serves B2B marketing decision-makers using a diagnostic and prescriptive approach to improving their marketing programs so they grow their company's revenues as effectively and efficiently as possible. It's led by Craig Lindberg, a B2B marketing specialist who combines 20+ years of practical experience as agency director of account services, business development and partner with his ongoing study of inbound and content marketing in the context of sales alignment. Craig draws on a deep well of success as well as his share of "learning opportunities" to help clients fully capitalize on tools like MAS, SEO and CRM by powering them with well-positioned branding and compelling creative content. During this era of change in the nature and complexity of B2B marketing options, everyone from CEOs, CMOs, VPs of Marketing to Marketing Directors are challenged to find the right formula to meet their success goals. Spark B2B Marketing has the experience and working knowledge to help guide firms in content-driven, lead-nurturing, solutions-based marketing that aligns with sales to drive conversion processes designed to increase marketing ROI, revenue and company growth.
