Lifestyle Sports Group specializes in creating and aggressively implementing integrated marketing plans that are specifically tailored to each of our clients’ personal and professional aspirations. Our marketing team has worked with many of the world’s leading brands to create a variety of activations and partnerships for our clients. Assist by Lifestyle We refer to ourselves as the player’s concierge firm, acting as a remote personal assistant to professional athletes. Our clientele is currently made up exclusively of NHL players and agencies. What we do for each player varies based on the individual. We specialize in leveraging your status to create access and develop opportunities. We are on-call to assist our clients with whatever-whenever to become a vital piece of the puzzle that helps you get through the season with ease. We work daily to create lasting relationships with brands, properties, restaurants and service providers to be able to offer our clients and their families preferred pricing and all the perks that come with being a professional athlete. Whether it's securing a table at in-demand restaurants, utilizing our contacts with artists to secure sold-out concert tickets and backstage passes or getting preferred pricing on vacations or products, we are always available to make the lives of our clients’ and their families as easy as possible.
