Lazy Brother was founded in 2019 as an alternative clothing brand. With a mission to challenge the boundaries of mainstream fashion, the brand aims to emphasize uniqueness and individuality with the motto "just the way you are." Its founder and designer, Anıl Yürek, combines the pixel art concept with the new retro trend to offer extraordinary designs, targeting the unconventional and intellectual youth. Lazy Brother aspires to go beyond fashion, providing customers with a unique clothing experience by blending comfort and quality. Its products are preferred by the young generation who appreciate originality and distinctiveness. The brand's mission is to provide young individuals with a platform where they can find their own expression and create their own style. Going beyond fashion trends, Lazy Brother approaches its customers with the philosophy of "be yourself, wear what represents you." Since its inception, Tolga Şener, a member of the Lazy Brother team and known from the Masterchef competition, has become one of our brand partners as of 2023. Lazy Brother continues to operate under the LAZYCO™ Company.
