See · Feel · Love Laurèl. Laurèl is a fashion label for women who have a sense of style, personality and a natural charisma. The brand has created a concise image through its clear commitment to modernity and independence and today ranks among the most important international premium brands. Authenticity, uncompromising standards in terms of design and quality, and a certain feel good factor always give its fashion and campaigns a unique handwriting, an outstanding twist. The collections convey a luxury ease: In terms of style are the outfits positioned between glamour and a relaxed nonchalance. Elisabeth Schwaiger, Head of Design, shows cross-styling and a mixture of materials in an exciting and innovative way; discrepancies finding their way back to each other and which yet deliver a cohesive image. The brands’ roots are in Germany and at the same time represent the dazzling aura of the international fashion scene. Laurèl stands for a modern way of life, for luxery ease, and for power paired with emotions. In the new collection are classic elements merging with urban modernity; subtle glamour and an elegant lightness melt into expressive, individual looks. Laurèl is fashion that dresses women perfectly - from morning till evening. Always. And everywhere.
