Overview

Latenta is a boutique research consultancy specialising in unveiling latent consumer phenomena through next-generation research methodologies and advanced statistical modelling. With over 15 years of expertise spanning 70 large-scale research projects across 30+ countries, we are the definitive partner for businesses that demand insights beyond the visible, obvious or expected. Our prowess in identifying, quantifying, and leveraging latent market and consumer phenomena sets us apart, positioning us within the top 0.01% of research experts globally. We offer premium, customised services that cater to a broad spectrum of sectors including technology, finance, retail, leisure, and consumer goods. What sets Latenta apart is our unwavering commitment to quality, speed, and actionable insights. Our client partnerships are defined by a shared vision for making high-confidence, data-driven decisions that drive real-world results. We invite you to explore how Latenta can revolutionise your understanding of your market, consumers, electorate and your untapped opportunities. Let’s venture into the invisible— together.