The idea behind Knytify originally started with the experiences of both of the cofounders. Aurélien Savart spent several millions in digital advertisement for various products and services. During that time he saw digital fraud ramping up and lower his ROI on a day to day basis. When he met Jean-François Kener, they both knew how to solve it. Machine learning and artifical intelligence both at a level that was satisfying enough to design a cutting-edge solution. With a market-size evaluated at 27 billions dollars a year, all the condition were met to create the Knytify's adventure and develop our unique in-house technology that lets you evaluate and react to fraud in real time, even before it happens !
