Founded in 2014, Keyator is generating brand awareness, growth and sales for their clients across the globe with more than 2 million Micro-Influencers. Keyator is the first to approach Influencer marketing programmatically. Programmatic Influencer Marketing combines the authenticity and specialisation of ‘Micro-Influencers”, with macro scaling methods. The software connects suitable Influencers, with campaigns automatically, using data-driven software to find and handle the best online personalities for every campaign. Joining the audiences of micro-Influencers together, to produce a greater whole, in a recipe that has created a revolution in Influencer Marketing. Online personalities have proved to be a successful digital marketing strategy. However large celebrity channels have an audience of millions with a diverse range of people. Unfortunately for products targeted at certain groups, this is rarely an effective strategy. Using Micro-Influencers together allows for more targeted campaigns, selecting Influencers who operate in their own niche. KEYATOR makes the process of finding these Influencers streamlined and effective, making the benefits even more attractive to our clients. Our software is able to specifically choose accounts on social media that fit a brands target market. Our clients provide specifications as to what the posts should look like, providing their own examples or choosing from some of our templates. Keyator will then handle the entire campaign process for our clients, making sure they can focus on key business goals.
