Kanso is a leading marketing effectiveness consultancy. We collaborate with many of the world’s best-known brands – helping them understand the true impact of their marketing – working together to answer specific marketing related questions and planning more effective marketing strategies. But, with the ongoing proliferation of communication channels, a changing economic environment and ever-increasing pricing pressures – marketing is changing and calculating ROI has become increasingly complex. So, how do we do it? We accurately calculate the true impact of each marketing activity using tools such as econometric modelling – building a detailed understanding of every marketing component and isolating all of the influencing factors. Then, utilising the full breadth of our experience, we relate what’s happening in the models to what’s happening in the real-world. Using this depth of insight – we work with you to accurately forecast the impact of future campaigns. And, with scenario planning tools – we empower marketing teams with the capability to fine-tune strategies, optimise marketing performance and make more effective use of marketing budgets. We specialise in brand and direct advertising, promotional optimisation, and shopper marketing – building a global view that unites sales and marketing to maximise the performance of marketing group wide. On average, our projects improve ROI by 10-20%. Call Kanso – we’ll be happy to show you the results of previous projects and discuss how we could work together to improve your marketing effectiveness. Read more about our way of thinking here: http://www.kansomarketing.com/blog And follow us on twitter: @Kansomarketing
