JPLUS is an indipendent italian eyewear brand, born of the idea of Alessandro Martire and inspired to the Beat Generation. It always distinguished itself by the use of colour and a forefront stylistic research. ABOUT US JPLUS is an indipendent brand founded in 2009 in Italy who produces contemporary frames. JPLUS has immediately stood out for the coloured stroke on the front which recalls the J shape. THE STORY Inspired by the Jack Kerouac's thought on the Beat generation, from which the logo was born, JPLUS presented its first collection as a tribute to 3 prominent figures of that historical movement: Jimi Hendrix, Janis Joplin and John Lennon. Starting from a classic design, JPLUS recovered from the past the most iconic shapes as a starting point to build a collection more and more anticulated and complex. Models as the Jimi's or the Janis' keep being a source of inspiration and of stylistic continuity. MISSION Since its birth, JPLUS' goal has been to develop and product high quality eyewear, entirely made in Italy at a democratic price. Alessandro Martire explains his beginning thought that brought him to conceive the brand: ”talking with many appassionate friends like me and observing the eyewear market, I felt some kind of disinterestedness in looking for sunglasses in the usual distribution channels. The research was moved to particular vintage markets or to the concept stores who kept making stylistic research. A clear sign of sickness towards the companies who offer boring products at unjustified prices. From this situation, the idea to have a more “social” contact with people took shape, presenting a collection with a strong identity directly to the final public, during events or parties as “Salone del Mobile” in Milan or the Venice Film Festival, where people were able to buy directly our product. In this way, we got the possibility to have a clear view about what we were doing and the emotions that we could raise. This direct contact with our public has always been written in our DNA and will always stay alive, though our distributions have been extended at the whole commercial territory”. COLLABORATIONS JPLUS developed for two years a collaboration with Costume National, a Milanese brand considered as one of the fathers of minimalism.
