JOP Network is a homegrown high-quality content company in the fitness & health space, specializing in channel curation, distribution and syndication, currently offering a holistic programming mix across own channels in India and overseas as well as leading broadcast networks. Founded in 2014, a time when dedicated channels catering to the specific lifestyle needs of their audiences were limited, JOP looked to bridge this gap and provide content focused on fitness, health and recreation for viewers looking to put their personal well-being first. Today, with over 20 million viewers across 18 countries, JOP produces and curates content for Indian and international markets distributed via own channels as well as leading global television networks like Discovery, FOX Traveler, Airtel DTH, Astro Malaysia, GAIA US and in-flight channels of Cathay Pacific, Lufthansa and Qatar Airways to name a few. Quality and research being the backbone of the company, in 2018, JOP collaborated with Airtel DTH, the second largest DTH platform to launch the channel Fitness Studio (Channel 103). Offering expert advice from the likes of Shilpa Shetty Kundra, Mandira Bedi, Vinod Channa, Namrata Purohit and James Crossley to name a few, the channel answers to the health, wellness and nutrition needs of its viewers. Following the success and steady growth in viewership secured by Fitness Studio, JOP and Airtel DTH went on to launch a second channel, namely Hollywood Masala (Channel 188) by early 2019 which offers Hollywood movies in Hindi. These include blockbuster hits like Da Vinci Code, Social Network, Men In Black, Batman Vs Spiderman and much more, directly acquired from leading entertainment companies like Paramount Pictures, Sony Pictures and Warner Bros. Led by a year long research on the changing consumption and market landscape in India, this channel largely caters to the SEC B-C demographic who loves Hollywood cinema but in their preferred language.
