Since 1992 Jolie has been redefining the fashion retail scene. The exclusive collections of ladies designer clothing have made Jolie synonymous with unique, sophisticated style. The boutique is a celebration of distinctive pieces that turn heads, a chance to stand out from the crowd. Jolie was established by former British model Gillian Haddad who brings her unique spirit, individuality and interests to the scene. While in the UK, she amassed years of insider's exposure to designers, trends and the finest details of the fashion industry. The boutique is the natural evolution of Gillian’s life with fashion and trends. A smooth progression from modelling and fashion shows to the dynamic world of the fashion retail business. Passionate about art, colour, form and textures, Gillian has a keen eye for exceptional designs, high quality fabrics, superior finishing and rich palettes of hues. This makes each garment at Jolie a distinctive expression of eye-catching originality. Jolie does things differently to create its own niche in the market. One of Abu Dhabi’s first real boutiques, we brought together small collections from European designers, selecting only limited items to stay true to the meaning of the word ‘boutique’. Today this concept is still very much alive. Only now we represent over 25 designers, while ensuring items remain exclusive with limited numbers of the same outfit. This means you can be confident in knowing everything you buy from Jolie is truly unique. Jolie appeals to stylish contemporary women who crave distinctive choice. It's a rich mix of glamorous eveningwear, casual clothes and sportswear. Created mainly by European and some Middle Eastern designers for all sizes, ages, cultures, tastes and occasions. It reflects urban multicultural society and boasts a diverse sales team who present collections that speak to different personalities.
