Jigyasa Rurban is incorporated to solve the problems faced by underserved rural and urban households of India (also referred to as “Bharat consumers”) in the way they buy retail consumer products. We want to take the products, quality, service and convenience so far limited only to the urban masses to the people residing in smaller towns & villages. We have integrated JLG model to aggregate demand at the household level and to offer credit to consolidate monthly consumption at the consumer level.
