ISTA is the global technology trade association advocating for digital products, innovative services, and high-tech investments impacting the culture of sport. We offer programs and services designed to lower the cost of entry for diverse global innovators, drive responsible and ethical technology adoption, and steer investments into sports innovation ecosystems. Our internal boards and project committees provide industry leadership opportunities to influence the maturity of regional hubs or catapult personal careers. • Marketplace Trade Program • Emerging Market Development Program • Innovation & Technology Education • Industry Analysis To stay abreast of our activities signup for our email notifications or follow via social media. Our collective success relies on corporate leadership willing to collaborate for a healthy vibrant future. *ISTA does not endorse or oppose any narrative that seeks social change or political favor. We focus on business growth, global unification, best practice standards, and investment research. Further more, the views and opinions of our partners, members, guests, or speakers may not reflect the same nonpartisan interests.
