The International Spirits and Wines Association of India (ISWAI), is recognized as an authoritative voice of the Indian Premium Alcoholic Beverage Industry, with a keen insight in government policy, is instrumental in shaping industry perspective, driving best practices and to promote responsible use of alcoholic beverages. The Association, together with its members, are strong proponents of the ‘Make in India’ ideology, having made substantial investments in different states of the country over the years to embrace indigenisation, manufacturing their product range of Indian Made Foreign Liquor (IMFL) and Bottled in India (BII) locally. ISWAI members account for a substantial portion of the tax revenue generated from branded alcoholic spirits and wines across the country, apart from generating employment and business opportunities both directly and in ancillary industries and services across states. Our members, comprising global leaders in both the spirits and wine industries, are Bacardi, Beam Suntory, Brown Forman, Campari Group, Diageo-United Spirits, Moët Hennessy, Pernod Ricard and William Grant & Sons, bring rich global experience and best practices, to offer unique solutions and quality products ranging from GI-tagged products to an assortment of blended in India products. ISWAI and its members are deeply conscious of being ‘Socially Responsible’, having actively collaborated with government agencies, in addition to running various initiatives and campaigns, to curb malpractices in the Alco-bev sector that harm consumer health or lead to loss of state revenues. The Association is proud to be an active advocate of Responsible Drinking, and promotes the principle of ‘drink less, drink better’.
