Rand Mendez
Executive Director, ISBM (Institute for the Study of Business Markets). Helping B2B companies advance their Marketing and Innovation capabilities to drive growth.
Advancing the state of B2B organizations by pairing renowned academic researchers and educators with world-class marketing practitioners. We are a nonprofit, global network of researchers and practitioners headquartered at Penn State with offices in State College and Philadelphia, PA and Raleigh, NC. Since 1983, we are the world’s only B2B think tank. Join ISBM and grow your top and bottom lines with B2B Marketing Excellence.
