Overview

Innitiate provides specialist hotel marketing, ecommerce and distribution support for independent hotels and serviced apartments. Innitiate is a resource that properties can utilise to undertake all marketing projects and tasks, no matter how small. All work is fulfilled as an extended team member, giving you a resource that can be utilised. A number of key areas have been identified and successfully implemented for clients that use technology and solutions that are more likely to be associated with larger hotel groups. These include: • Booking engine builds, implementation and improvements • Feeding direct rates into Google, Trivago and Tripadvisor with metasearch • OTA profile and rate distribution analysis • Online gift voucher platform set-up and management • New website creation; website refresh • Full marketing support from brochures to Google Analytics reporting • Plus, Best Western hotel technologies: Support commenced with a Best Western hotel in September 2020 with the first task fulfilled of upgrading the website to the new iSite platform. A relationship has been created with the central marketing team and Revenue, with the focus now turning to addressing Emailer, Medallia, the booking engine capabilities and bw.co.uk opportunities. In addition, Innitiate supports clients with more traditional areas such as brochure production, wedding distribution, leisure campaigns, PR, crisis management, design and print, photography, videography, third party website profiles and social media, to name a few. Innitiate is a cost effective resource for your property, giving you expertise and fulfilment at a fraction of the cost of using an agency or employing a team member. A day a week, a day a month, project work or retainer to best suit your needs.