Overview

As a marketing executive I provide expert strategy, planning and execution of integrated marketing solutions including creative, branding, awareness, publicity, social media, websites, and event production to grow businesses. In tandem I incorporate new business development into the marketing strategy with management of targeted vertical markets, lead generation, database management, email marketing, and good old-fashioned direct contact to potential clients. I've seen much success in growing businesses year after year. Currently, I am concentrating my attention to the Location-Based Entertainment industry working with Spider Entertainment, Railton Entertainment Design, Technifex; and in the past with Scenario, Lappset Creative, Technomedia, GCRS, Playdead, Eye Q Productions, RealD, Iconic Sound and Music, Wyatt Design Group, Mousetrappe, MediaMation, and currently an active Board member as VP of the Western Division of the Themed Entertainment Association. Within the film community I'm representing Prasad Corp in North America restoring classic films and preserving archives, while also creating television content with my husband under our YASNY Entertainment banner. More highlights and proud accomplishments: – 4D Cinema Technology: Spearheaded a strategic launch and roll-out of 4D cinema technology for MediaMation’s MX4D cinemas, building relationships with major studios for programming new release content into 4D, and negotiating deals with major exhibitors worldwide to launch full 4D theatres, creating a global brand a new business vertical for this LBE supplier. – Film/TV: Consulting for independent filmmakers, investors, production/distribution companies, and studios, I brand, build awareness, and negotiate distribution deals for independent feature films, docs, television shows, and books – Technology Start-up: I am honored to have helped launch a new innovation as a founding member of the Silicon Valley start-up Arx Pax and Hendo Hoverboard