Our work is guided by our philosophy. At Identity Design, we believe, there is a strong connection between places and identities. Places influence us in many ways – they shape our emotions, create a sense of belonging and are also strongly linked to our memories. Different places evoke different feelings - the materials, the textures, the colors and the smells influence how comfortable we feel. The human experience is the key drive of our designs. When developing a project, understanding the site and the future users is always our first step and predetermines every other step in the design process; from the choice of materials and lighting, to the final product specification. Our proposals always tell a story - a story based on the client’s vision, the history and the memory of the site and its community.
