Overview

As part of the home of innovative and disruptive beauty and skincare, Brand Agency London, Skin Proud was founded by Charlotte Knight in 2020 at the start of the pandemic 💗✨ In February 2023 we expanded launching Hair Proud 🌈 At I Am Proud we believe in complete acceptance and tolerance of all 🌈. I Am Proud champions embracing your skin, hair and body and all the things which make you, uniquely you no matter your demographic, which is why we have a complete ban on retouching any of our models’ images. 🌎 Our products are expertly blended with science-led ingredients with powerful natural extracts to care for your skin. 🧬🔬 There is no hidden ingredients or formula, just simple and effective innovation that treats you with the love it deserves, at an affordable price. 🛁 💕 💸 Alongside our day and night coding we have 5 proud families to offer complete transparency to our audience, 💗 proud to care – the foundations of an everyday skincare routine. 🧡 proud to brighten – to help boost skin that's been feeling a bit tired or dull. 💚 proud to recharge - help reduce oily areas and achieve a more balanced complexion. 💙 proud to hydrate - banish dry, flaky patches and say hello to comfortable, hydrated skin. 💜 proud to restore - give your skin an extra dose of love when it's in need of repair. We are also partners with Ecologi to pave the way for a more environmentally conscious future and to become an environmentally positive workforce✨. In doing so, have pledged to plant over 1,800 trees since partnering with Ecologi as of 25th October 2022🌳☀️. In our work we have also partnered with many charities such as animal welfare charity, Animal Equality UK, mental health organisation, The Sad Girls Club and in Pride 2022 we donated part of our profits to the LGBT+ Foundation because we believe in supporting organisations that do good to our society and planet. 🐰💭🏳️🌈