We’re London born. Raised on big dreams and inspiring curls the world over. We’re inclusive by nature. Open to everything, but true to ourselves. We tell stories worth sharing - love stories, soul stories, real stories, because life is more than just hair. We vibe best in nature, so naturally, we use ingredients that are natural or naturally derived and never tested on bunnies. We don’t use nasty chemicals because, obviously, you’re too good for that. Our commitment goes beyond a one time thing, so we only use ingredients that groove well with curls. We keep it real and tell it like it is because, really, what else is there? We believe that beauty is achieved inside out and that bad hair days is a part of life. We believe that breathing makes things better and that stretching is good for the soul. We applaud rebelliousness. We encourage curiosity. We thrive in community; girls sharing stories and inspiring each other, that’s what it’s all about. We’re on a mission and the mission is simple: undoing the myths of the curl. Untwirling it and showing the curl for what it truly is. Resilient, rebellious and pretty damn cool.
