Overview

It used to be that a business would identify itself as either a Business-to-Business (B2B) or Business-to-Consumer (B2C) company. But there is a new ideology gaining traction today that is already shifting the way businesses of all sizes position and market themselves. Welcome to the age of the Human-to-Human sales - H2H. Getting to know the influencers and decision makers on a personal level, while building successful relationships will yield positive bottom-line results for any company. This is an exciting shift, as it allows companies to build stronger relationships and loyalty, while leveraging collaborative opportunities. It requires people to make the effort and take the time to truly understand and know each other. And it results in customers who feel heard and understood, respected, and confident in their decisions. Plus, it allows businesses to respond quickly to shifting customer demands. An H2H approach to business, quite simply, allows you to connect more intimately with others while conducting business based on a shared set of values and understanding. And it is this understanding that will enable you to continue to deliver the highest possible value to your customers, who are relying on you to deliver over the long term.