Let's be real - marketing is useless if it doesn't increase your revenue. What most CEOs don't realize is that their brand value (or brand equity) directly affects the kind of profitability, pricing, and partnerships they're getting. You can spend hours coming up with a catchy tagline, or getting a logo that "pops", wondering why no one's buying. You can also get stuck on your phone, hustling 24/7 trying to DM your way to a sale. Or you can choose to leave it to the experts - so you can go back to doing what you do best, being a kick*ss CEO.
