Grey Matter, incorporated in 1994, is a cutting-edge, full-service, communications firm with offices in Houston, Toronto and Gurgaon. For nearly 20 years, Grey Matter. has partnered with Fortune companies in directing compelling programs to multiple stakeholders for product and corporate initiatives. Grey Matter is a cutting-edge, full service communications firm and all we do is HEALTH! Our managers have worked at large pharmaceutical and health related organizations for over 25 years and have a thorough understanding of issues that face the industry today. So what is our USP? We bring this invaluable (client-side) experience to benefit health marketing and communication managers better understand the needs assessment and needs fulfillment requirements, so that their businesses are more profitable and rewarding. An with over 100 Rx and OTC launches, 300+ campaigns and 5000+ doctor detailings, we can hit the ground running in almost any therapeutic area. Two areas of particular strength lie in our extensive expertise in patient outreach initiatives and the ability to create compelling communication vehicles that take a brand from awareness, to preference, to insistence. After all, a rep can only do so much and we offer several creative and tactical initiatives to strengthen his direct selling capabilities.
