Overview

Hey Gang, Spent the past few months developing our new Google Ads Campaign strategy, the SKAK+. (Single Keyword Ad Group plus Dynamic Keyword Insertion for WordPress Landing Pages) I Know, I know... it's quite a mouth full! But if you're interested in Google Ads campaign performance, you don't want to miss this! If you know anything about Google Ads/AdWords, you know how important Quality Score is to a campaigns success. And you may have heard of the somewhat controversial SKAG campaign structure... Well, I'm here to tell you, the debate over the benefits of using the SKAG campaign structure are over. A well built SKAG campaign will beat any campaign based on the Google Best Practices every time! That's not news to most of us. But what if I told you there is a new campaign strategy that can beat the SKAG? Introducing the SKAG+. (An explanation of this campaign strategy is beyond the scope of this discussion.) But I can give you an idea of the performance potential the SKAG+ presents... How about 80 out of 100 Keywords with a Quality Score of 10! And no Keywords with a Quality Score less than 8! Hard to believe? Sure! But it's true and these results can be repeated under the right circumstances. Visit https://skagplus.com/ and scroll down to the Evolution Of PPC Performance article for details.