Overview

Futureful believes that the right opportunities make business sense, brand sense, and consumer and cultural sense and should be easy to explain in an elevator pitch. We provide inspiring, clear, actionable solutions with guidance on how to execute. Our work spans 'Brand Building' and 'Brand Tactics'. Brand Building Innovation, brand stretch and white space identification Propositions for products or concepts Brand positioning and architecture Insight deep dives across multiple sources to unlock opportunities for growth Purpose and sustainability Brand Tactics Diagnosing why brands have lost relevance and providing recommendations on how to reverse the trend Improving in-market profitability Navigating business recent disruptors such as the cost-of-living crisis or a competitor challenge Optimising relevance through marketing Ps analysis, case studies, benchmarking and action planning Work with us in 1 of 3 ways 1) Bespoke projects - business understanding and landscaping through to opportunities, workshops and roadmaps. 2) Brand health checks - great for strategy days and brand planning sessions. Frame your relevance challenge, dive into insights and other context, and workshop implications and actions 3) Hot topic sessions - great team inspiration sessions. Half day sessions where we explore implications of a hot topic for your business, brand, product or service. Our approach understands the key drivers (and detractors) of brand relevance: 1) The social, consumer and cultural context 2) Technological considerations 3) Commercial considerations 4) Environmental considerations The company is led by Emma Sant who has over 20 years' experience in brand consulting, innovation and insight, blending creativity, analytics and commercial thinking. We work with a team of very senior associates to deliver cost-effective, high quality work, at the pace you need it delivered. Get in touch at hello@futurefulconsulting.com to speak to us.