Overview

We intend to create a conscious fashion label based in Hyderabad for both Men & Women. Our aim is to spread awareness on conscious fashion that is versatile, has a minimal impact, is relatable, and treats its makers as family. We believe conscious fashion can be engaging, beautiful, and impactful. Our vision is to become the foremost player in the sustainable & conscious industry in India and create a community for like-minded & conscious consumers. Our mission is to educate and bring awareness to people about the wonders of linen/organic cotton/ hemp. Besides just selling garments, we’re committed to being sustainable change-makers and abiding by the ethos of a circular economy. By adopting sustainable fabrics, we’re trying to ensure that the post-use lifecycle of our garments made from our fabric doesn’t burden the planet. In a traditional linear economy we manufacture, use, and throw, on the other hand in a circular economy we make use of resources and products for as long as possible, extracting maximum value while in use. Sustainable and slow fashion incorporates the basic principles of the circular economy. Thus, maximizing the utilization and reducing the waste.