We began our journey in 2003, pitching up our two first stores in Casablanca - original home of the high street fashion in Morocco. We have expanded our creative team and now operate in more than 80 stores across Morocco, Algeria, Libya, Lebanon, Kuwait, and Tunisia, with future plans to open new markets in Saudi Arabia, UAE and Qatar in the next few years. Designed by our international team, our collections are aimed at young and active women. We employed 1145 people by the end of 2016 and continue to grow. In a socially and environmentally responsible way, we all are dedicated to fulfill our company’s core principle: « Making Fashion accessible to everyone » Our fast fashion model gives us the ability to distribute trend-driven products to our stores every day. And so, in 2017 we've been recognized among the top 100 most admired and valuable brands in Africa according to the Brand Africa 100.
