FLORIPA SQUARE MEGATEL The Floripa Square Megatela is a D|OOH media designed for brand positioning and brand awareness strategies. It is the largest LED rooftop panel and the first for 3D content in Latin America. It is 350 square meters conceived to broadcast dynamic and interactive advertising campaigns, at an incredible 50m of height, with a potential of more than 7 million daily impacts, where people from all over Florianópolis(Brazil) circulate or live in the most relevant and busy roads and bridges accessing the city, as well as in the most exclusive residential and commercial areas with the best and highest concentration of income per square meter in the Capital of Santa Catarina. ROOFTOP FLORIPA SQUARE Our business strategy consists of content disseminating brands, products and services. Thus, on the rooftop that houses the Megatela, Floripa Square integrates a highly Instagrammable space with over a thousand square meters, geared for activations, events and content production, as well as an agency specializing in content strategies and activations, influencer marketing and the Channel Challenge in the Heights. CHALLENGE IN THE HEIGHTS Floripa Square was conceived to integrate the physical and the digital in disruptive marketing and advertising strategies with high potential of engagement in social networks, where we highlight the production of content for the Youtube Channel and profile on social networks, Desafio nas Alturas. The recordings take place on top of the Megatela with 1-on-1 soccer and futmesa games, where brands, products, and services are disseminated amid challenges, entertainment, and unique experiences. The channel is highlighted all over Brazil, with athletes and influencers from several states participating in the games in Florianópolis(Brazil).
