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Fivescaled

Data Infrastructure and Analytics

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Fivescaled
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    James Rooney Bringing science to the much-overlooked survey space for Market Research, EDU, HR, CS and more! Former Razorfish, Microsoft, Google, Akamai, NYTimes.
    • New York
    • Rising Star
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Overview

Meet the future of survey analytics. With Fivescaled, you can confidently make important business decisions based on statistically valid survey insights. Fivescaled brings sophisticated Machine Learning methods paired with advanced algorithmic processing to bear on raw response data, surfacing the true meaning and strength of the sentiment in survey responses. Leaving behind outdated methods like score averaging, which reduces all of your response data to just a few numbers lacking statistical validity, we analyze each response and generate a rich profile for each respondent. Where the outdated methods are reductive, Fivescaled is additive. Our advanced methods effectively deliver more actionable information than the raw data set. Our solution, based on Modified Rasch Measurement Model and Relational Bayesian Networks, is the first ever to solve many of the issues with traditional (ie. all current) surveys. •Evaluates the effectiveness (difficulty) of survey items pre-launch •Identifies and probabilistically processes invalid responses to ensure analytical integrity •Qualifies the Foundational Items in surveys that drive respondent satisfaction level and drive results in the other items •Handles incomplete surveys through predictive analytics •Determines the real threshold needed to deliver user satisfaction, rather than chasing ever-elusive top scores for every item •Builds out the complete response profile for each respondent, and summarizes that profile across all respondents. This is the modern replacement for outdated score averaging methods – a true and statistically valid Satisfaction Profile. By combining methods proven in academia over the past 5 years of development, Fivescaled brings together the key technologies required to leverage your data effectively. We’re flexible to be your one-stop survey solution or to work with your existing partners on just analytics. There is zero technical integration required to work with Fivescaled.