Overview

fiveone global LLC is a boutique independent licensing, consulting and advisory firm headquartered in the Greater New York City area. Working with clients to commercialize brands and intellectual properties into successful licensing, consumer products and digital media businesses. Experience with a wide range of properties and brands including consumer electronics, sports, auto, lifestyle and corporate. Equally adept with helping manufacturers and licensees to develop strategic development plans to grow their licensed and owned brand portfolios. Recent successes include product and category extension into consumer health & wellness, pet, beauty, and NFT marketplaces. As the founder of FOG in February 2020, Joel Satin brings 25+ years of experience working with the WWE, NBA, Country Music Television, XFL, and Eastman Kodak. Holding leadership positions in Consumer Products and Finance while with the WWE, Joel managed business planning for Live Events, CPG, Film, and Content, and helped to grow the consumer products division into a $1B retail business. After the WWE, Joel was tasked with relaunching Kodak’s consumer division and leveraging Kodak’s rich but underleveraged brand history. The results included tripling Kodak’s portfolio of licensees from 20 to 60 partners, and expanding retail sales by 170% FOG offers a variety of consumer product and marketing services including strategic planning, prospecting, contract negotiation, and physical and digital commerce development