Overview

The EBC is a bi-annual council lead by Koin and Single Ledger, Kiip’s blockchain initiatives. It is designed to be an industry council to jumpstart the conversation. Other companies may eventually join, but Koin will be using its resources to bring the council to existence. We intend to bring the first real-life use cases of blockchain and marketing into the industry, reveal technology capabilities and limitations that exist today, and show the phases where CMO’s can get involved and lead the process within their organizations.