David Loesser, CFPTM, President I began the company with the thought that if retirees and pre-retirees were going to be successful in retirement they needed an advocate, someone that was completely unbiased, someone they could trust. Having worked at Prudential in the late 90’s I found that often times larger financial institutions were more interested in pushing their own products rather then objectively helping investors. Investors needed an “unbiased independent approach”. I believe we offer that. Over the last two decades I have added skilled and experienced staff to our team. As you will see in our bio’s we have formal academic financial training and decades of world experience. "While no company can be perfect in all they do…Over the last two decades we are happy to call clients our friends. We believe it is only in the context of a trusted relationship that a basis for success can be achieved." How do people typically view preparing for retirement? They think “How much money have I saved and how long will it last”? That’s it. Retirees and pre-retirees are concerned and this expresses their need. In order to meet this need you need to think more comprehensively. We use a comprehensive approach that considers “The 5 key areas of a Clients Financial Life”. These areas are interconnected and all financial planning must integrate/coordinate them together to avoid unpleasant financial consequences to retirees and their heirs. The sad truth is that the average client and financial adviser rarely coordinate the 5 areas. All of our planning coordinates The 5 areas. They are Income, Risk management, Taxes, Legal and Investments. Most people simply focus on what to put into a portfolio. While important, it should be the last consideration in planning.
