Equinauts is introducing a new generation of data analytics called Customer eQuity Management, or CQM. It’s Moneyball for business. As in baseball, where a few key measures had been used for 100 years but were ultimately found lacking, there are a few business KPIs that have been in place and accepted for decades as the key drivers. Yet tracking and optimizing them is not enough to win. The CQM SaaS application focuses only on metrics and actions that increase company value (sales or profits). Simply put, CQM registers every impact on sales to provide strategic and tactical-level clarity into performance and growth management. CQM answers mission-critical questions like: • How did this week’s sales help or hurt my ability to hit budget? • Are overall trends positive or negative and by how much? • Why are sales soft? Why aren’t my initiatives working as well as I thought they would? • Where should my next dollar be spent to maximize ROI? • What dangerous trends are lurking on the horizon?
