Emma S is a Swedish skincare brand that combines the best from nature and science to create safe and effective products with proven results. The philosophy is built on a personal story and behind the brand are the two founders and entrepreneurs Emma S. Wiklund and Nora Larssen. The brand was launched in Sweden in 2010 and is now one of the leading and fastest growing skincare brands in Sweden. Emma S. is available in Sweden, Norway, Denmark, Finland, Germany and through emmas.com (Europe wide). Emma Wiklund (maiden name Sjöberg) has a background as an international top model with a modelling career spanning over 20 year. She belonged to the era of the 90’s supermodels. Emma S. is based on her personal experiences and the type of skincare products that she herself has always used. “In the 90’s Photoshop wasn’t an option, and therefore your skin had to look perfect. Working as a model, my skin quickly became one of my most important tools for work.” says Emma. During periods Emma did experience some problems with her skin, and she got in contact with a French dermatologist that helped her to sort through the jungle of available skincare products. She recommended products you could find at the French pharmacies, products with safe and effective ingredients with well-documented results – and it worked. “When we started Emma S., we wanted to develop a pharmacy-like skincare series based on the type of skincare I have always used myself. Products that really work and give you visible results”, says Emma.
