For more than 25 years, EFFICIO GROUP is the expert of secondary market distribution for Luxury and Premium Brands: Watches, Jewelry, Fashion, Accessories and Cosmetics. EFFICIO GROUP buys the previous collections (phase out, slow movers, excess inventories, buy backs) of their clients, mainly luxury groups or independent brands, and manages the sales and distribution worldwide in respect of the brand image and their primary market. According to geographic, pricing and channels brand strategy and brief, EFFICIO GROUP sells the excess inventories through the secured, discreet and quality network of on and offline partners that EFFICIO GROUP developed worldwide: pre-owned, luxury off price distribution, luxury outlets, private sales, auctions... On top of that, EFFICIO GROUP can either pay the stock in cash or in media and communication plans (barter).This last solution offers a higher value than cash for excessive inventories and allows the brand to boost its Brand awareness, new and key markets, new collection launches and drive to store and e-store all around the world. Furthermore, thanks to our integrated media and communication agency, EFFICIO GROUP proposes print, billboards, digital, social media, brand ambassadors and influencers and events worldwide. More than ever, secondary market is a key factor and strategic leverage for Luxury and Premium Brands business and sustainability. EFFICIO GROUP's experts are at your disposal to accompany your brand on the management of this second market and ensure your success and brand equity on short and long term. Contact us and explore new business opportunities with EFFICIO GROUP.
